Please use this identifier to cite or link to this item: http://hdl.handle.net/20.500.12857/116321
Title: The effects of presenting oncologic information in terms of opposites in a medical context
Authors: Burro, Roberto 
Savardi, Ugo 
Annunziata, Maria Antonietta
De Paoli, Paolo
Bianchi, Ivana
Keywords: bipolar;doctor–patient communication;informed consent;opposites;satisfaction;understanding;unipolar
Keywords Plus: CANCER CLINICAL-TRIALS;INFORMED-CONSENT PROCESS;SPATIAL RELATIONS;PARTICIPANTS;KNOWLEDGE;IMPROVES;INFANTS;INTERVENTION;READABILITY;DECISIONS
Issue Date: 2018
Publisher: DOVE MEDICAL PRESS LTD
Journal: Patient preference and adherence 
Abstract: 
An extensive body of literature has demonstrated that many patients who have been asked to participate in clinical trials do not fully understand the informed consent forms. A parallel independent study has demonstrated that opposites have a special status in human cognitive organization: they are common to all-natural languages and are intuitively and naturally understood and learnt.
URI: http://hdl.handle.net/20.500.12857/116321
ISSN: 1177-889X
DOI: 10.2147/PPA.S147091
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